The Data Controller is Eurotarget S.p.A., headquartered at via Provinciale Bologna 9, 40066, Pieve di Cento (BO), VAT number 023141161205, reachable at [email protected].
For requests relating to the processing of personal data or to exercise the rights provided by the GDPR, users may contact Eurotarget at the above details.
2. What data we process
Eurotarget may process personal data collected directly from the user, through the website or via connected digital tools.
The data processed may include:
Providing data required to handle a request is optional, but failure to do so may prevent Eurotarget from responding or providing the requested service. Providing data for marketing, profiling and remarketing purposes is always optional.
3. Purposes, legal basis and retention
Website navigation and operation
Legal basis: legitimate interest / user request.
Retention: for the time necessary for the website's operation and security.
Security, abuse prevention, protection against attacks
Legal basis: legitimate interest.
Retention: indicatively up to 24 months, unless further needs arise.
Handling requests via form, email, phone or chatbot
Legal basis: pre-contractual measures requested by the user.
Retention: until the request is handled and then up to 24 months from the last interaction.
Quotes, test drives, appointments, information on vehicles or services
Legal basis: pre-contractual / contractual measures.
Retention: for the time necessary for commercial management.
CRM management and relationship with customers or potential customers
Legal basis: pre-contractual / contractual measures / legitimate interest.
Retention: up to 24/36 months from the last interaction for prospects; up to 10 years for administrative, tax or contractual obligations.
Sending commercial and promotional communications
Legal basis: user's consent.
Retention: until withdrawal and in any case no longer than 24 months from the last significant interaction.
Profiling, personalisation and marketing automation
Legal basis: user's consent.
Retention: until withdrawal and in any case no longer than 12 months from the last significant interaction.
Website traffic and performance measurement
Legal basis: consent, except for technical or aggregate tools where applicable.
Retention: according to the settings of the tools used.
Remarketing and personalised advertising
Legal basis: user's consent.
Retention: according to the settings of the tools used and until withdrawal.
Legal obligations
Legal basis: legal obligation.
Retention: for the periods provided by applicable law.
Protection of Eurotarget's rights
Legal basis: legitimate interest.
Retention: for the time necessary for the establishment, exercise or defence of a right.
4. Forms, commercial requests and chatbot
When a user fills in a form, requests information about a vehicle, books a test drive, asks for a quote, uses the chat or requests a callback, Eurotarget processes the data entered in order to respond to the request and manage the commercial contact.
These processing activities do not require marketing consent, as they are necessary to follow up on a user's request.
If, however, the data are used to send promotional communications, newsletters, personalised offers or marketing automation activities, Eurotarget will request specific consent.
The chatbot and contact tools may also be managed through SALESmanago, which may be used for contact features, lead management, marketing automation, segmentation and measurement, according to the configuration adopted.
5. Marketing, profiling and personalised communications
Subject to consent, Eurotarget may use the user's data to send commercial and promotional communications relating to vehicles, services, offers, events and initiatives. Communications may take place via email, phone, SMS, messaging apps or other digital channels.
Also subject to consent, Eurotarget may analyse user preferences and interactions — such as vehicles viewed, forms completed, clicks, email opens or pages visited — to offer more relevant content and offers.
Eurotarget does not make decisions based solely on automated processing that produce legal effects or similarly significantly affect the user.
Users may withdraw their consent at any time via the unsubscribe link in communications, by updating their cookie preferences, or by writing to Eurotarget.
6. Tools and providers used
Eurotarget uses third-party digital tools for the operation of the website, security, measurement, marketing and request management.
Necessary: Cloudflare, Google Tag Manager.
Functionality: contact forms, chatbot/live chat, SALESmanago.
Experience: Google Fonts, any embedded YouTube content.
Measurement: Google Analytics 4, SALESmanago, Meta Events Manager.
Marketing: Meta Pixel, Google Ads, YouTube/Google, SALESmanago.
7. Recipients of data
Personal data may be processed by authorised Eurotarget staff and by third parties involved in the management of the website, digital services, commercial activities or administrative obligations.
By way of example, data may be shared with:
These parties may act, depending on the case, as data processors, independent controllers or joint controllers. An updated list of data processors may be requested from Eurotarget.
8. User rights
Users may exercise the rights provided under Articles 15-22 of the GDPR, including: access to data, rectification, erasure, restriction of processing, objection, portability, withdrawal of consent, and the right to lodge a complaint with the Data Protection Authority.
Requests may be sent to [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
9. Updates
Eurotarget may update this policy in the event of regulatory, technical, organisational or tool-related changes. The updated version will be published on this page.
Cookie Policy
The website www.eurotarget.com uses cookies and other tracking tools, such as pixels, scripts, tags and online identifiers.
Some tools are necessary for the website to function and do not require consent. Others are used for functionality, experience, measurement, marketing or profiling purposes and require the user's consent.
Users may modify or withdraw their preferences at any time via the cookie management panel available on the website.
Necessary
These tools are required for the technical operation of the website, security, traffic management and protection against abuse. Tools used: Cloudflare, Google Tag Manager.
Legal basis: legitimate interest of the Data Controller.
Functionality
These tools allow users to submit requests, fill in forms or interact with Eurotarget through digital tools. Tools used: contact forms, chatbot/live chat, SALESmanago (if used for form management, leads or chat).
Legal basis: pre-contractual measures requested by the user or legitimate interest.
Experience
These tools improve the display of the website and interaction with external content. Tools used: Google Fonts, any embedded YouTube content.
Legal basis: consent or legitimate interest, depending on the configuration adopted.
Note: where possible, it is recommended to load Google Fonts locally to reduce data transfers to third parties.
Measurement
These tools are used to analyse traffic, interactions, conversions and performance of the website or campaigns. Tools used: Google Analytics 4, SALESmanago, Meta Events Manager.
Legal basis: user's consent, except for technical or aggregate configurations where applicable.
Marketing
These tools are used to display personalised ads, carry out remarketing, measure conversions and optimise advertising campaigns. Tools used: Meta Pixel, Google Ads, YouTube/Google, SALESmanago.
Legal basis: user's consent.
Marketing tools are not activated before the user has given their consent.